Digital Marketing
It is no news that marketing has gone beyond the usual word of mouth method especially with the advent of social media platforms. Business operations can now be carried out via online means, hence, the reason why we have several online businesses. For any business to thrive, various methods of marketing have to be employed and these includes digital marketing and social media marketing.
Digital marketing simply refers to the advertising goods and services using digital mediums as a tool. In this course, we teach you how to effectively integrate digital marketing methodology into your marketing strategy, how web traffic influences the success of your online business and also how to maximize digital marketing performance for your business.
Social media marketing focuses solely on marketing strategies distributed across social channels like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat, and many more.
Similar to a digital marketing campaign, it’s not necessary to include all social channels in a marketing strategy. When choosing which social media platforms to use, marketers will include the social media channels that best express your brand voice, give you optimal visibility, and allow customers to engage with you the most.
This course is suitable for entrepreneurs, businessmen and women, and anyone who would like to explore the opportunities in the Digital Marketing World.
- Perform Search Engine Optimization (SEO) on different websites.
- Search ads effectively and proficiently.
- understand Email marketing.
- Analyze and track Ads success with Google analytics.
- Place successful Ads on Facebook, instagram, Twitter, TikTok etc.
- Advertise across various websites.
- Understand Content marketing, and more.
2 hours / Session
3 Session / Week for 8 Weeks
On-site: N150,000
Online Classes:
1. A Student is expected to have a stable Computer laptop of minimum RAM (random access memory) of 4gb and an operating system of 32bit/ 64bit (windows 7,8 or 10).
2. A Student should be able to read and understand English Language.
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